Process & Disclosure

The Franchise Investigation Process
At ABC our objective is to inform you of the qualifications for franchise ownership, providel you information on their operation and assist in your research of the franchise. We will introduce you directly to the company's top management, bypassing normal internet channels and ensuring all your questions and concerns are being address so you can make an informed decision. Using our free service saves you significant time, frustration and does not cost or obligate you in any way.

Be advised full disclosure of the business will occur once you out a questionnaire and sometimes an NDA (with re-sales) even though there is never any obligation to purchase. In considering a purchase of a franchise business candidates must be willing to follow an education procedure for becoming informed on the company prior to any decisions.

To start the process, below are some questions to consider helping assess your readiness to open a franchise and whether the structure of the franchise meets both your personal and professional objectives.

Questions to ask yourself
? What is your net worth
? How much do you wish to invest
? Do you require a specific level of annual income
? In what environment do you see yourself - retail, mobile or office
? Are you interested in pursuing a particular field
? Do you want a part-time or fulltime opportunity
? How many hours are you willing to work
? When do you want to work - hours, days of the week
? Do you want to have employees
? Do you want to have inventory
? Do you prefer a cash business as opposed to one that must carry accounts receivable?
? Will franchise ownership be your primary source of income or will it supplement your current income
? Would you like to own several outlets or only one

The first thing you need to keep in mind in your investigation is that it is a process of mutual elimination for both you and the franchisor. Therefore both of you are trying to determine if the fit seems right from the beginning. If either party comes to the realization that this is not the right match, they simply inform the other party and move on.

Step 1 - General Information
I as your Broker will begin by providing you with overview information on the company (typically an email, brochure and/or video package and/or webcasts). The franchise will ask that you provide them with additional information on you (by filling out a questionnaire) to determine if you have the general characteristics that they are looking for. Assuming that each party is still interested, based on this information exchange, you will proceed to the next step.

Step 2 - The Franchise Disclosure Document
This document, previously referred to as the UFOC, is the Federal Trade Commission (F.T.C.) mandated disclosure document that gives you a wealth of information about the franchisor. The form and composition of the document is standard with any franchisor and must include information on a variety of topics of interest to you. The major subject areas include:
" The history of the franchise and its officers and directors.
" A complete description of the business to be franchised.
" All costs and fees that you will be subject to under the agreement.
" The obligations of either party to the other during the term of the agreement and thereafter.
" Any relevant litigation history of the company or its officers.
" Any business failures, ownership transfers, franchise agreement terminations or other potentially adverse information relating to the success rate of the existing units in the system.
" Audited financial statements for the franchise company for the previous three years.
" A list of the existing franchisees.

About 20% of the franchisors also include an earnings claim in the FDD document. Though they are not required to do so, this can be a real time saver for you if it is included. Even if it is included in the FDD, it is still imperative that you discuss this subject with franchisees during your fact-finding calls and visits.

You will want to carefully review the FDD document, the franchise agreement and note any questions or issues that the material raises for further discussion with the franchisor. You may also choose to involve outside advisors such as a franchise attorney to help you review any unfamiliar legal material. Franchise attorneys restrict their practice to the franchise industry and are experts on any FTC rulings that affect both franchisors and franchisees.

Step 3 - Franchisee Calls and Visits
The most valuable source of information on any franchise system is the existing franchisees. You need to plan on calling or visiting a number of the existing franchisees during your investigation. It sounds almost trite, but whatever you find the prevailing attitude of the existing franchisees on any issue to be, it will almost certainly be your attitude on the issue as well if you decide to become a franchisee. Visit with a sufficient number of the existing franchisees to ensure you have a sense of the prevailing attitudes of the group.

Though you want to find the overwhelming majority of franchisees to be happy and supportive of the franchisor, it is important to try to find an unhappy franchisee during your investigation. When you do, not only listen to the complaints but also try to determine what makes this franchisee different from the rest. If you find you identify with the positive ones and feel the negative franchisee is not at all like you, then you should be fine. If you find that you are more like the person who is unhappy however, this is probably not the right franchise for you.

The following list covers the principle areas you want to investigate during these calls:
" Training Programs - You need to determine how well the initial training programs and support prepared the franchisees for opening and running their business.

" Opening Support - How easy did the franchisor make the process of getting the first unit open and operating? Was there assistance in site selection, lease negotiation, construction and design assistance, financing assistance, permits or any other factors unique to getting this business up and operating?

" Ongoing Support - You want to know how effective the ongoing support services of the franchisor are in terms of helping franchisees deal with the problems that come up in the running of their business.

" Marketing Programs - Most franchisors collect marketing dollars from every franchisee into a pool that is spent to promote the brand. You need to know whether the franchisees are happy and supportive of the way this process is handled. Note: this is typically the area where you will find the most complaining in any franchise you examine.

" Purchasing Power - Does the franchisor use the collective buying power of the total system to get discounts on supplies and inventory beyond what an independent operator could achieve? This factor is one of the biggest advantages of joining a well-run franchise system and should offset much of the fee cost associated with being a franchisee.

" Franchisor/Franchisee Relations - Determine what the franchisees feel about the franchisor in general. Is the franchisor supportive, caring, focused on their success, responsive, effective, organized, and trustworthy? Make sure you have a good feeling about the values of the organization and that they are consistent with your values.

" Investment - The FDD will give you a wide dollar range for the investment required in the business. Use the franchisee discussions to narrow that down to a reasonable and conservative estimate of how much capital you will need to be successful in this franchise.

" Earnings - It is critical that you have a strong sense of just where the average unit is in terms of earnings. You should know the answers to the following questions: How much money does the typical unit make given a specified length of time in business? How soon does a typical unit start making money after opening? What is the range of answers for these questions? If you are simply not able to determine these answers to your satisfaction in your research, do not settle! Tell the franchisor of the problem and that you cannot proceed unless you have these answers.

It is always a good idea to bring up the subject of earnings as the last point in your franchisee visits. Most people are reluctant to discuss their income with strangers and you will find the franchisees are more willing to cover this subject after you have spent some time visiting with them. At that point they know you're not a competitor trying to get information but rather a serious prospective franchisee who will need the information to proceed. They were all in your position at some point in the past.

Step 4 - Review the System Documentation
A strong franchise company will have documented their systems, operations and marketing programs in a concise and easy to use format for the reference of franchisees. Make sure that such documentation exists. The franchisor will probably not give you a copy of their actual manuals, but they can certainly provide you with the table of contents or index of every support manual they have. This will enable you to confirm that the documentation exists and will show the scope of the coverage of all their major business factors.

Step 5 - Meet the Franchisor
At some point in the process of investigation, you will want to have personal meetings with key personnel of the franchise company. This might be possible in your local market or you may need to travel to the headquarters of the franchisor. Many franchisors facilitate this need by holding what are referred to as "Discovery Days". These are structured events where you can go to a specified location and know that all of the key people from the franchisor will be available.
Be sure to get to know those people you will be working most closely with as you build your business. We would expect the President of the company to be an impressive person, but that's not who will be answering your call when you have a problem. Find out who will be providing the operational support and training directly to you and form an opinion about their competence. Make sure that any remaining questions or issues you may have are addressed at this meeting.

Step 6 - Make a Decision
If you have been diligent, the entire process outlined above will take about three to five weeks to complete. You now have all the information you need to determine if this franchise is right for you. It either is or it isn't, and you'll know which it is. In either case, it is time to make a decision. The franchisors only want the best in its ranks and only want a fully committed partner. Whether you are in or out there are no hard feelings at this point, however you do not want to waste the franchisor's time and hang on for weeks while trying to make a decision. They will withdraw the offer after a short period of time, because cannot hold the franchise in reserve for any length of time.

Lastly, I encourage you to discuss your thoughts candidly with your consultant throughout the process as they have industry experience that may prove helpful. If at any point you wish to discontinue or put on hold your conversation with a company, simply let your consultant know so they can gracefully exit out of the learning process. This is a very big decision and your consultant can help you make the best one possible.

Affordable Business Concepts, LLC' Disclosure Statement
1. Affordable Business Concepts, LLCis not an agent, employee, or other functionary of the seller of the respective business opportunities and franchises introduced to you.
2. Affordable Business Concepts, LLC is an Independent Contractor, engaged in the activity of recruiting, prequalifying and introducing prospective business buyers to sellers of franchises and business opportunities.
3. Affordable Business Concepts, LLC is paid a finder's fee or commission by the seller if you elect to purchase a business from a company that was introduced by the Affordable Business Concepts .
4. Affordable Business Concepts, LLChas not checked the accuracy of the information provided by the seller, and assumes no responsibility for the acts, errors, or omissions of the seller, or the outcome of any transaction.
5. Affordable Business Concepts, LLCadvises you to seek professional advice from a franchise lawyer, business accountant, and any other qualified resource.
6. Buying a business opportunity is a complicated investment. Take your time to decide, and personally visit the headquarters of the company you elect to buy. Make informed, common sense decisions in all investment matters.
7. The Federal Trade Commission regulates the sale of franchises and business opportunities. Contact the nearest office to you for information to assure yourself that any company you deal with is in full compliance with the law.
8. Your state may also have laws regarding franchises and business opportunities. Ask your state agencies about them.
9. The Better Business Bureau is an excellent information source for potential business buyers. Contact your local bureau as well as the bureau in the city of origin of the seller. You alone are responsible for researching the seller.