Insulation

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Affordable Insulation Business with 30% to 50% Savings

This Insulation business reduces the homeowner’s energy consumption and operating cost between 30% and 50%
through the professional insulation of walls and attic area using their proprietary, water based, Green insulation
product. The business model and product have been refined over the last 26 years of successful operation targeting
the residential market.

The Government’s estimate of 77 million homes in the country with insufficient insulation is the driving force behind
federal stimulus rebates. Current rebates run through 2010 with a bill dramatically increasing federal rebates
pending. Many state and local governments and utilities also recently introduced rebate programs. The increased
publication and knowledge of energy reduction makes local marketing dollars work harder with increased customer
inquiries. However, government sponsored rebates are not the core marketing or business plan. This company was
very successful long before government rebates became a reality. The simple proposition is that this Insulation
business will increase level of comfort in the home, reduce the home’s operating cost and save energy.

The franchise enjoys a 30% referral rate from the existing customer base giving testimony to the customer’s level of
satisfaction, simple proposition and fact that the product simply works better than any alternative on the market. The
franchise company and has no direct competition inside the franchise industry.

Total Investment $174K